In-Class Workshop

In-Class Workshop


Expert-led training


Manon Pilon, R&D Director for DERME&CO

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Renowned Author of 2 books entitled: “Anti-Aging the Cure: Based on your Body Type” and “Rajeunir La Cure” and “Decodé L’Autre”, Speaker, International Educator and Medical Spa Consultant with over 35 years of experience in the medical spa industry.

President and CEO of Laboratoires Druide® and EuropeLab Laboratory®, the largest manufacturer of organic certified (by Ecocert®) skin care and personal care products in North America. VP of Research and Development of the Nelly De Vuyst® Laboratory, Founder of Derme&Co and Owner and CEO of CurAge Med Spa in Montreal.

Manon Pilon has conducted seminars throughout the world, educating medical specialists, aestheticians, dermatologists and many other medical professionals. Having a specialty in Marketing and Management, Mrs. Pilon has been honored with several awards for achievements in the spa and medical spa field.
In fact, she was twice the recipient of the “Business Woman of the Year” award by the RAFQ- Réseau des femmes d’affaires du Québec (The Network of Business Women in Quebec). She was also nominated on the list of Who’s Who in New York.
35 years of industry experience Founder of multiple day spas and medical spas and one private aesthetic school in Montréal Québec, Manon Pilon has dedicated over 35 years in the Aesthetic and Medical Spa industry and continues to extend her advanced clinical and business expertise to professionals around the world.
She is an invited guest speaker at skin care conferences worldwide, notably in Paris, the USA, London, Tokyo, Hong Kong, Geneva, China, Taiwan, Bangkok, Dubai, Singapore and Sydney. Furthermore, Manon Pilon has been invited as the Master of Ceremony at several International Aesthetics and Medical Spa Conferences.
Manon Pilon has also hosted a weekly radio show in Montreal called «New Lifestyle with Manon Pilon and Lisa Fuoco» on CJAD 800. Over the years, Manon Pilon has written and published several articles in recognized professional magazines and has been an invited guest on several television and radio shows.
In October 2016, Manon Pilon acquired the Druide Laboratory®, the largest producer of certified organic cosmetic formulas by ECOCERT® in North America! This GMP (Good Manufacturing Process) certified laboratory now manufactures over 250 products. Manon Pilon works with a team of world-class chemists, researchers, dermatologists pharmacists and aestheticians in order to develop innovative and effective formulas using the latest technological discoveries.
Manon Pilon continues to share her passion and knowledge through her various educative platforms and altruistic programs. As a motivated and passionate educator and business woman, she continues to inspire and drive innovation in her field.

Program Overview

Marketing Strategies

Marketing Strategies

Customer Royalty

Customer Royalty

Social Media Planning

Social Media Planning

Start-up Planning

Advertising Planning

Advertising Planning

Course Outline

Successful concept overview

  • Learn how to develop unique concepts and marketing strategies that have positively transformed medical-spas, spas and clinics around the world

  • Learn different methods to increase revenue and credibility by offering new approaches

  • Learn how to build customer loyalty

  • Where and how should I start

  • With what equipment should I purchased

Digital marketing & marketing strategies to develop your successful business

  • How to easily integrate, low cost and effective marketing ideas

  • How to choose the right profitable services for today’s medical spas

  • Service options: most profitable, less profitable and strategic alternatives

  • Discussion on effective services and product development

Concept & marketing strategies to develop your successful business “continuation”

  • How to benefit from cross marketing services and products

  • Public relations and advertising strategies

  • Detailed digital social media marketing strategies and campaign

  • Setting up your business with cost efficient and effective marketing tools

Price: $595+tax

Friday, October 21, 2022
9am to 5pm
Unit 5G, 4773 Yonge St., Toronto, Ontario (CBAM head office)


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Certificate of Completion

Upon completion of this course, you will be prompted to download your personalized Certificate of Completion to be added to your professional portfolio.

Aesthetic Medicine Marketing Management Certification Program
The CBAM reserves the right to cancel the course up to 5 days before the start date of the course due to unforeseen reasons. In the case of course cancellation, attendees may either receive a full refund for the course or transfer the payment to a future CBAM date. ​
* Prices are subject to change without prior notice

To learn more about this course and how to register for upcoming dates, fill out the form below. We will contact you.

* Important note: This form is not a reminder form for upcoming courses. If you wish to learn about our upcoming dates, please check the course calendar.