10 Reasons why botox will benefit your clinicadmin
Cosmetic clinics continue to be in high demand. Yet, more patients are requesting minimally-invasive procedures that don’t require surgery, such as injectables and botox.
And the reason for such requests is obvious.
It costs less. It takes less time and has next to no recovery. In most aspects, it’s an ideal go-to. But if your clinic doesn’t offer it, you may end up turning away numerous patients – patients that otherwise may have turned into long-term clients.If you haven’t already, it might be time to sign up for botox training, such as the Certificate Program (Injectables: Filler and botox) offered the Canadian Board of Aesthetic Medicine.
But first, what is botox exactly? Let’s take a closer look.
Botox® is a brand name for injectable botulinum toxin. Botulinum toxin is a neurotoxin derived from clostridium botulinum, a type of bacteria. Botox® differs from dermal fillers. Whereas dermal fillers add fullness to areas where it has been lost due to thinning from aging, Botox® paralyzes the muscles. It halts neural signals from reaching the muscle tissue.
How does it do this? Acetylcholine, a neurotransmitter, is stimulated by the nervous system. As a result, it attaches to specific receptors located on the muscle cells. Botox® or botulinum toxin prevents this from happening. Thus, the muscles don’t contract. In turn, the muscles that cause wrinkles or creases in the skin become relaxed. It may also help in a variety of other health conditions caused by muscle spasms or uncontrollable muscle contractions.
Now that you know how Botox® generally works, what are the benefits? How will it improve your clinic and its functioning?
Why Botox® Will Benefit Your Clinic
The Canadian Board of Aesthetic Medicine, amongst other experts, recommends adding Botox® to your clinical practice.
Here are the top 10 reasons why Botox® will benefit you and your clinic:
1. It’s Becoming More and More Popular.
Botox® isn’t going anywhere anytime soon. In fact, it’s the most popular cosmetic procedure in Canada and the United States. 2017 saw over a million Botox® injections in North America alone. It’s further becoming more socially acceptable as these numbers continue to climb. It’s popularity is one of the major reasons it’s highly advised to offer Botox® at your aesthetic medicine clinic.
2. Increased Popularity = Increased Revenue.
On average, a Botox® treatment costs about 400 dollars. The fact that more people are opting for Botox® treatments means you could potentially be increasing the revenue of your clinic via this procedure.
3. It’s Quick and Minimally Invasive.
Botox® takes about 15-45 minutes to inject. And with the right Botox® injectables training certification from CBAM, you’ll be able to offer a quick so-called lunchtime procedure to your patients. No surgery or surgery time required.
4. Botox® is Health Canada and FDA approved.
Health Canada has approved Botox® for a variety of not just aesthetic procedures, but also health conditions. In the United States, Botox® is also FDA approved. These approvals demonstrate the safety of its use, giving you and your patients a peace of mind.
5. It Offers Your Patients Immediate Results.
We live in a society that seeks out immediate gratification. Luckily, Botox® falls right in line with this ideology, giving your patients what they want. On average, most Botox® patients will notice changes within 24 hours of treatment. There is also no required downtime following a Botox® procedure.
6. Botox® Provides a Better Option Than Wrinkle Creams.
There is relatively low competition when comparing Botox® treatments to wrinkle creams. In fact, you may help your patients save years and money on expensive creams or products that don’t always work – or at least don’t work as effectively and efficiently as Botox®.
7. It Brings in New and Recurring Patients.
Botox® fades with time. In order to maintain it, patients must come back at least a few times a year. Thus, having Botox® as a treatment option continues to bring patients back into your clinic. Again, this could contribute to overall revenue generated.
8. It Isn’t Permanent.
A lot of cosmetic procedures are permanent. And if the results don’t bode well with your patient (unfortunately, you can’t please everyone), it can be tough to reverse. The fact that Botox® does fade over time offers a potential out if they don’t like it afterward. With time, it’ll fade.
9. Offering Botox® Opens Your Clinic Up to A Different Kind of Clientele.
Since Botox® isn’t just an aesthetic procedure, you may begin to get referrals from new places or doctors. Botox® is used for excessive sweating, overactive bladders, muscle spasms, migraines, and more. It allows your clinic to expand past primarily aesthetic procedures.
10. It Gives You, the Medical Practitioner, Options.
It widens any doctor or nurse’s toolkit. If a patient seems unsure about a full face-lift or a more invasive treatment option, you can recommend Botox® in its place or prior to turning to a surgical method. Final Thoughts…Botox® is a great addition to any practice, especially to meet the growing demands of patients. It offers a flexible treatment option and broadens your medical toolkit. It further may provide that change or addition to take your clinic to the next level.